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Highway Insurance

Our focus is on building strong relationships with like minded brokers, delivering products and services which meet your needs

Highway, part of the Liverpool Victoria group of companies (LV=), is a leading personal lines insurer committed to providing technical and service excellence.

Established in 1843, Liverpool Victoria Friendly Society is the UK's largest friendly society and a leading provider of financial services products. At LV= we're all about helping people protect and provide for the things they love. This is something we care passionately about and we hope it shows in the way we work with you.

We do this in a way that combines the trusted behaviours of a mutual with the competitiveness you'd expect from a successful Plc. We call this being 'sharp with a heart' best in class performance with a human touch. As a mutual, we don't have to answer to external shareholders - so we can concentrate on looking after you.

Established more than 50 years ago as a motor insurance specialist, our products are distributed exclusively through over 1,700 insurance brokers throughout the UK and Northern Ireland.

Our values

In ever changing times, brokers look for financial providers they can trust and financial providers that actually care about them.

The world is changing at a faster rate than ever before – across technology, the environment and politics. In this context we believe that everyone deserves to Live Confident, and we exist to ensure that people can do that.

For us this means:

  • Being proactive about preventing things going wrong, not just fixing them when they do
  • Fighting for and leading the way in doing things that are in our customers’ best interests
  • Being transparent, well-intentioned and absolutely honest in all that we do

To deliver on that promise there are three things we must do:

  • Deliver Green Heart Experiences for our members, customers and colleagues, designing and delivering solutions that prevent as well as fix - and inspire total trust
  • Harness the latest technologies, evolve how we operate, and into the future
  • Build a business that is sustainably Lean & Strong so we can do all this over the long term

We will only succeed if each of us truly lives our values every day, so that:

  • We make it feel special
  • We make every pound count
  • We don't wait to be asked
  • We fight for better

If we do all this our customers will be able to live bigger lives; our people will be able to fulfil their aspirations; and LV= will be able to make an important and valued difference for longer. People and LV= will be able to Live Confident.


If you're a broker, find out how you can apply for an agency with Highway Insurance

More about applying for an agency

Highway Insurance, PO 9104, Bournemouth, BH1 9DB