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Highway Insurance

Our focus is on building strong relationships with like minded brokers, delivering products and services which meet your needs

Highway, part of the Liverpool Victoria group of companies (LV=), is a leading personal lines insurer committed to providing technical and service excellence.

Established in 1843, Liverpool Victoria Friendly Society is the UK's largest friendly society and a leading provider of financial services products. At LV= we're all about helping people protect and provide for the things they love. This is something we care passionately about and we hope it shows in the way we work with you.

We do this in a way that combines the trusted behaviours of a mutual with the competitiveness you'd expect from a successful Plc. We call this being 'sharp with a heart' best in class performance with a human touch. As a mutual, we don't have to answer to external shareholders - so we can concentrate on looking after you.

Established more than 50 years ago as a motor insurance specialist, our products are distributed exclusively through over 1,700 insurance brokers throughout the UK and Northern Ireland.

Our values

In ever changing times, customers look for financial providers they can trust and financial providers that actually care about them.

At LV=, we'll always be there for you, as we combine traditional mutual values with market leading products and performance in the best way we know how.

We've put in place a set of values, which drive employee behaviour and attitude:

  • Make people feel special. Deliver a caring service, whilst keeping our promises.
  • Know your stuff. Be the best you can be, by always keeping your finger on the pulse.
  • Treat people like family. Treat others how you’d expect to be treated yourself, and be honest and supportive.
  • Don't wait to be asked. If we take the initiative, we’ll up the pace of our work and the business.


If you're a broker, find out how you can apply for an agency with Highway Insurance

More about applying for an agency

Highway Insurance, PO 9104, Bournemouth, BH1 9DB